TFN’s Piers Barber takes a look at the wacky world of football sponsorships…

Thanks to Liverpool’s multi-million pound deal with Dunkin’ Donuts, staff at Anfield can now look forward to regularly indulging in the company’s finest baked goods, as well as the brand’s rather pitiful attempts at brewing coffee and tea.

Yet Liverpool is far from the first side to involve themselves in a wonderfully weird and out of context sponsorship deal. Here are some of the typical ways that the strange world of global capitalism has involved itself in the Beautiful Game…  Continue reading →