Making his TFN debut, Alastair Nasmyth explores the paradox of expectations ahead of the 2014 World Cup…
As we approach the World Cup (sorry Sepp, The FIFA World Cup™) the world’s media is unwittingly (or perhaps not) doing its part as FIFA’s marketing mercenaries, ratcheting up the anticipation.
Articles such as: “Best World Cup Goals Ever” by Emile Heskey (to clarify it would be him picking them not a collection of his own), “How to win a penalty shootout” by Terry Venables, “My favorite World Cup socks” by Calvin Klein and “How to get the perfect Pitch” by Alan Titchmarsh clog up server space and squat in newspaper columns.
If we lived in a sane world this level of build up would only be seen for one off events like the Second Coming and I’m talking son of god, deity-type events not disappointing second albums or Robbie Fowler. The only thing that comes close to the disproportionate media hysteria is the hysteria over how disproportionate the media is being only adding fuel to the fire by giving the publicity publicity. Continue reading